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\ud83d\udc49 \u672c\u6587\u4f5c\u8005\uff1a<\/strong><\/p>\n

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    \u5b9d\u6d011\u670828\u65e5\u4ee5570\u4ebf\u7f8e\u5143\u6536\u8d2d\u5409\u5217\uff0c\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u5bb6\u5c45\u7528\u54c1\u548c\u4e2a\u4eba\u62a4\u7406\u4f01\u4e1a\u3002\u5e26\u9886\u5b9d\u6d01\u6210\u529f\u5b9e\u73b0\u9ad8\u5c42\u66f4\u66ff\u548c\u6218\u7565\u8f6c\u578b\u7684\u80cc\u540e\u4eba\u7269\uff0c\u6b63\u662f\u5728\u5b9d\u6d01\u4efb\u804c20\u591a\u5e74\u7684\u73b0\u4efbCEO\u2014\u2014\u96f7\u5bcc\u793c(A.G.Lafley\uff09\u3002\u4ed6\u7684\u4f4e\u8c03\u98ce\u683c\u63a9\u85cf\u7740\u6218\u7565\u5934\u8111\u548c\u96c4\u5fc3\u58ee\u5fd7\uff0c\u4ed6\u91cd\u5efa\u516c\u53f8\u67b6\u6784\u7684\u65b9\u5f0f\u5df2\u6210\u4e3a\u540c\u7c7b\u4f01\u4e1a\u7684\u699c\u6837\u3002
\n

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    \u5728\u573a\u4eba\u58eb\u6709\u7406\u7531\u611f\u5230\u60ca\u8bb6\u3002\u5b9d\u6d01\u4ece\u9876\u7ea7\u5927\u5b66\u62db\u52df\u9ad8\u6750\u751f\uff0c\u800c\u4e14\u53ea\u4ece\u5185\u90e8\u64e2\u5347\u4eba\u5458\uff0c\u8fd9\u4e24\u70b9\u5f88\u51fa\u540d\u3002\u4f46\u8fd9\u5bb6\u603b\u90e8\u4f4d\u4e8e\u8f9b\u8f9b\u90a3\u63d0\u7684\u516c\u53f8\u8fd8\u6709\u4e00\u70b9\u4e5f\u5f88\u51fa\u540d\uff0c\u90a3\u5c31\u662f\uff0c\u8c01\u8981\u662f\u9009\u62e9\u79bb\u5f00\u8be5\u516c\u53f8\uff0c\u90a3\u4e48\u516c\u53f8\u5c31\u4f1a\u89c6\u5176\u4e3a\u88ab\u9a71\u9010\u8005\uff0c\u5c3d\u7ba1\u201c\u6821\u53cb\u4f1a\u201d\u7684\u82b1\u540d\u518c\u4e0a\u6709\u8bb8\u591a\u7f8e\u56fd\u5546\u754c\u7684\u660e\u661f\u4eba\u7269\uff0c\u5305\u62ec\u901a\u7528\u7535\u6c14\u7684\u6770\u5f17\u91cc\u00b7\u4f0a\u6885\u5c14\u7279\u30013M\u7684\u5409\u59c6\u00b7\u9ea6\u514b\u7eb3\u5c3c\u3001\u7535\u5b50\u6e2f\u6e7e\u7684\u6885\u683c\u00b7\u60e0\u7279\u66fc\u548c\u5fae\u8f6f\u7684\u65af\u8482\u592b\u00b7\u9c8d\u5c14\u9ed8\u3002\u96f7\u5bcc\u793c\u662f\u7b2c\u4e00\u4f4d\u6b23\u7136\u63a5\u53d7\u8be5\u6821\u53cb\u4f1a\u7ec4\u7ec7\uff0c\u5e76\u51fa\u5e2d\u5176\u805a\u4f1a\u7684\u5b9d\u6d01\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/P>
\n

\u3000\u3000\u8fd9\u4e2a\u59ff\u6001\u8c61\u5f81\u7740\u4ed6\u5c06\u5e26\u7ed9\u516c\u53f8\u7684\u53d8\u9769\u3002\u516c\u53f8\u4e0a\u5468\u4ee5570\u4ebf\u7f8e\u5143\u6536\u8d2d\u5409\u5217\uff0c\u8fd9\u5c06\u628a\u5b9d\u6d01\u8f6c\u53d8\u4e3a\u5168\u7403\u6700\u5927\u7684\u5bb6\u5c45\u7528\u54c1\u548c\u4e2a\u4eba\u62a4\u7406\u4f01\u4e1a\u3002<\/P>
\n

\u3000\u3000\u96f7\u5bcc\u793c\u5148\u751f\u4e0d\u4ec5\u524a\u51cf\u4e86\u6210\u672c\u3001\u91cd\u5efa\u4e86\u516c\u53f8\u67b6\u6784\uff0c\u8fd8\u91cd\u65b0\u71c3\u8d77\u4e86\u5b9d\u6d01\u7684\u521b\u65b0\u7cbe\u795e\u3002\u4ed6\u91cd\u5efa\u516c\u53f8\u67b6\u6784\u7684\u65b9\u5f0f\u5df2\u6210\u4e3a\u5176\u5b83\u8bb8\u591a\u6d88\u8d39\u54c1\u96c6\u56e2\u7684\u8303\u672c\u3002\u4ed6\u8fd8\u518d\u9020\u4e86\u4f01\u4e1a\u6587\u5316\uff0c\u800c\u628a\u5b9d\u6d01\u4ece\u4e00\u5bb6\u58a8\u5b88\u6210\u89c4\u3001\u5185\u5411\u578b\u7684\u516c\u53f8\u8f6c\u53d8\u4e3a\u4e00\u5bb6\u5f00\u653e\u3001\u5916\u5411\u578b\u7684\u516c\u53f8\u3002<\/P>
\n

\u3000\u3000\u7136\u800c\uff0c\u96f7\u5bcc\u793c\u51e0\u4e4e\u662f\u5728\u5076\u7136\u7684\u673a\u4f1a\u4e2d\u63a5\u8fc7\u5b9d\u6d01\u7684\u5e05\u5370\uff0c\u5e76\u53d1\u73b0\u8be5\u516c\u53f8\u5904\u4e8e\u5371\u673a\u4e4b\u4e2d\u3002\u4ed6\u7684\u524d\u4efb\u8fea\u514b\u00b7\u96c5\u683c\u5728\u4f4d\u4ec518\u4e2a\u6708\u5c31\u88ab\u8d76\u4e0b\u4e86\u53f0\uff0c\u4e4b\u524d\u96c5\u683c\u4e00\u76f4\u8bd5\u56fe\u63a8\u884c\u4e00\u9879\u91cd\u7ec4\u8ba1\u5212\uff0c\u8be5\u8ba1\u5212\u9020\u6210\u4e86\u516c\u53f8\u7684\u6df7\u4e71\uff0c\u5e76\u5bfc\u81f4\u516c\u53f8\u57283\u4e2a\u6708\u5185\u53d1\u5e03\u4e863\u6b21\u76c8\u5229\u9884\u8b66\u3002<\/P>
\n

\u3000\u3000\u5f53\u65f6\uff0c\u96f7\u5bcc\u793c\u5148\u751f\u8d1f\u8d23\u5b9d\u6d01\u4e9a\u6d32\u548c\u5317\u7f8e\u7684\u4e1a\u52a1\uff0c\u662f\u4e3a\u516c\u53f8\u6548\u529b\u4e8623\u5e74\u7684\u8001\u81e3\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4ee3\u8868\u4e86\u4e00\u79cd\u98ce\u683c\u7684\u8f6c\u53d8\u3002<\/P>
\n

\u3000\u3000\u96c5\u683c\u5148\u751f\u57281999\u5e74\u53d1\u8d77\u5b9d\u6d01\u5927\u6539\u7ec4\uff0c\u90a3\u662f1997\u5e74\u516c\u53f8\u201c\u5185\u7701\u201d\u7684\u4ea7\u7269\uff0c\u90a3\u6b21\u5185\u7701\u6d89\u53ca\u516d\u540d\u516c\u53f8\u9ad8\u7ba1\uff0c\u5305\u62ec\u96f7\u5bcc\u793c\u5148\u751f\u53ca\u524d\u9996\u5e2d\u6267\u884c\u5b98\u767d\u6ce2\u3002\u8fd9\u9879\u5927\u6539\u7ec4\u65e8\u5728\u4f7f\u5b9d\u6d01\u6446\u813190\u5e74\u4ee3\u7684\u505c\u6ede\u72b6\u6001\uff0c\u5f53\u65f6\u521b\u65b0\u4ea7\u54c1\u5f88\u5c11\uff0c\u516c\u53f8\u773c\u770b\u9677\u5165\u4e86\u52bf\u5934\u67af\u7aed\u7684\u5371\u9669\u3002<\/P>
\n

\u3000\u3000\u5b9d\u6d01\u6309\u56fd\u5bb6\u5212\u5206\u7684\u9886\u5730\u5c06\u88ab\u626b\u9664\uff0c\u4ee3\u4e4b\u4ee5\u5404\u5168\u7403\u4e1a\u52a1\u90e8\u95e8\u7ec4\u6210\u7684\u201c\u77e9\u9635\u201d\uff0c\u8fd9\u4e9b\u90e8\u95e8\u5206\u522b\u7ba1\u7406\u5404\u4e2a\u4ea7\u54c1\u9886\u57df\uff0c\u4f8b\u5982\u4fdd\u5065\u3001\u7f8e\u5bb9\u3001\u7ec7\u7269\u548c\u5bb6\u5c45\u62a4\u7406\u7528\u54c1\u7b49\u3002\u8fd9\u4e9b\u90e8\u95e8\u5c06\u4e0e\u4e00\u4e2a\u533a\u57df\u5e02\u573a\u5f00\u53d1\u673a\u6784\u7f51\u7edc\u8fdb\u884c\u5408\u4f5c\uff0c\u8fd9\u4e9b\u673a\u6784\u8d1f\u8d23\u5730\u533a\u5c42\u9762\u7684\u8425\u9500\u548c\u53d1\u5e03\u3002<\/P>
\n

\u3000\u3000\u96c5\u683c\u5148\u751f\u66fe\u628a\u516c\u53f8\u5e74\u9500\u552e\u589e\u957f\u7387\u7684\u76ee\u6807\u503c\u5b9a\u4e3a7%\u81f39%\uff0c\u96f7\u5bcc\u793c\u5148\u751f\u628a\u8fd9\u4e2a\u8fc7\u9ad8\u7684\u76ee\u6807\u503c\u964d\u5230\u66f4\u73b0\u5b9e\u76844%\u81f36%\uff0c\u5e76\u628a\u6bcf\u80a1\u6536\u76ca\u589e\u957f\u7387\u76ee\u6807\u503c\u4ece13%\u81f315%\u964d\u5230\u4e0d\u4f4e\u4e8e10%\u3002<\/P>
\n

\u3000\u3000\u4e0d\u51fa\u4e24\u5e74\uff0c\u5b9d\u6d01\u7684\u4e1a\u7ee9\u4e0d\u4ec5\u8d85\u8fc7\u4e86\u8fd9\u4e24\u4e2a\u65b0\u76ee\u6807\uff0c\u8fd8\u8d85\u8d8a\u4e86\u8bb8\u591a\u7ade\u4e89\u5bf9\u624b\u3002\u4f46\u662f\uff0c\u96f7\u5bcc\u793c\u5148\u751f\u5e26\u6765\u7684\u6587\u5316\u53d8\u9769\u6216\u8bb8\u6bd4\u8fd9\u79cd\u7ed3\u6784\u6027\u6539\u9769\u66f4\u91cd\u8981\u3002\u897f\u670d\u6d88\u5931\u4e86\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u96f7\u5bcc\u793c\u5148\u751f\u5e38\u5728\u4eba\u524d\u7a7f\u7684\u655e\u9886\u886c\u886b\u3002\u8f9b\u8f9b\u90a3\u63d0\u5e02\u516c\u53f8\u603b\u90e811\u697c\u51e0\u4e2a\u5168\u6728\u88c5\u4fee\u7684\u9ad8\u7ba1\u529e\u516c\u5ba4\u4e5f\u6d88\u5931\u4e86\uff0c\u4e00\u4e9b\u5f00\u653e\u5f0f\u4f1a\u8bae\u548c\u57f9\u8bad\u533a\u57df\u53d6\u4ee3\u4e86\u5b83\u4eec\u3002<\/P>
\n

\u3000\u3000\u4ed6\u628a\u516c\u53f8\u7684\u91cd\u70b9\u8f6c\u56de\u5bf9\u6d88\u8d39\u8005\u9700\u6c42\u7684\u56de\u5e94\u4e0a\uff0c\u800c\u4e0d\u5149\u662f\u60f3\u51fa\u521b\u610f\u5e76\u8bbe\u6cd5\u63a8\u9500\u5b83\u4eec\u3002\u4ed6\u603b\u662f\u628a\u201c\u6d88\u8d39\u8005\u624d\u662f\u8001\u677f\u201d\u6302\u5728\u5634\u8fb9\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u96f7\u5bcc\u793c\u5148\u751f\u575a\u79f0\uff0c\u5b9d\u6d01\u4e0d\u8be5\u518d\u62d2\u7edd\u5916\u90e8\u7684\u521b\u610f\uff0c\u800c\u8981\u51c6\u5907\u4e70\u8fdb\u5916\u90e8\u7684\u521b\u610f\u548c\u6280\u672f\uff0c\u540c\u65f6\uff0c\u516c\u53f8\u8be5\u5c06\u81ea\u5df1\u5f00\u53d1\u4f46\u4e0d\u80fd\u5229\u7528\u7684\u6280\u672f\u51fa\u5356\u6216\u6388\u6743\u7ed9\u522b\u4eba\u3002\u5b9d\u6d01\u73b0\u5728\u6709\u4e2a\u90e8\u95e8\u4e13\u95e8\u505a\u8fd9\u4e9b\u4e8b\uff0c\u8fd8\u6709\u4e00\u4e2a\u79d1\u5b66\u5bb6\u56e2\u961f\u8d1f\u8d23\u641c\u7d22\u4e92\u8054\u7f51\u548c\u79d1\u5b66\u520a\u7269\uff0c\u770b\u5b9d\u6d01\u53ef\u4ee5\u5229\u7528\u54ea\u4e9b\u79d1\u6280\u7a81\u7834\u3002<\/P>
\n

\u3000\u3000\u7ed3\u679c\u662f\u4e00\u7cfb\u5217\u6210\u529f\u7684\u4ea7\u54c1\u63a8\u51fa\uff0c\u6bd4\u5982\u4f73\u6d01\u58eb\u7535\u52a8\u7259\u5237\u3001\u4f73\u6d01\u58eb\u51c0\u767d\u7259\u8d34\u3001\u901f\u6613\u6d01\u9759\u7535\u6e05\u6d01\u4ea7\u54c1\u7b49\u3002<\/P>
\n

\u3000\u3000\u4e0d\u8fc7\uff0c\u96f7\u5bcc\u793c\u5148\u751f\u7684\u4f4e\u8c03\u98ce\u683c\u63a9\u85cf\u7740\u654f\u9510\u7684\u6218\u7565\u5934\u8111\u548c\u96c4\u5fc3\u58ee\u5fd7\u3002\u5728\u4e0a\u5468\u4e4b\u524d\uff0c\u4ed6\u5f15\u5bfc\u5b9d\u6d01\u7ecf\u5386\u4e86\u8be5\u516c\u53f8\u5386\u6765\u6700\u5927\u7684\u4e24\u5b97\u6536\u8d2d\uff0c\u5bf9\u8c61\u5206\u522b\u662f\u4f0a\u5361\u7490\u548c\u5a01\u5a1c\u62a4\u53d1\u4e1a\u52a1\u3002\u8fd9\u4e24\u5b97\u4ea4\u6613\u4f7f\u516c\u53f8\u4e1a\u52a1\u91cd\u70b9\u53d1\u751f\u4e86\u51b3\u5b9a\u6027\u8f6c\u53d8\uff0c\u5373\u8f6c\u5411\u5229\u6da6\u66f4\u9ad8\u7684\u4fdd\u5065\u548c\u7f8e\u5bb9\u4e1a\u52a1\u3002<\/P>
\n

\u3000\u3000\u4f46\u6536\u8d2d\u5409\u5217\u7684\u4ea4\u6613\u5c06\u4ee4\u4e0a\u8ff0\u4ea4\u6613\u76f8\u5f62\u89c1\u7ecc\uff0c\u5e76\u610f\u5473\u7740\u5927\u5f97\u591a\u7684\u6574\u5408\u6311\u6218\u3002\u96f7\u5bcc\u793c\u5148\u751f\u4e0d\u52a8\u58f0\u8272\u53f7\u4ee4\u516c\u53f8\u7684\u505a\u6cd5\uff0c\u5c06\u662f\u5b8c\u6210\u6574\u5408\u7684\u4e00\u4e2a\u5173\u952e\u3002\u53e6\u4e00\u4e2a\u5173\u952e\u5c06\u662f\uff0c\u6210\u529f\u5730\u628a\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u7406\u5ff5\u5e94\u7528\u5230\u6269\u5927\u540e\u7684\u96c6\u56e2\u4e2d\u3002\u8fd9\u79cd\u7406\u5ff5\u662f\u4ed6\u4e3a\u5b9d\u6d01\u6062\u590d\u7684\u3002<\/P><\/TD><\/TR>
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